Making the internet a better place, one word at a time.
Hi! I’m Melat
A creative content marketer, storyteller, copywriter, and an overall word lover.
Some of the companies that have signed my paychecks…
What I do
and do well
I've helped brands of all sizes, from start-ups to Fortune 100 companies, engage with their audience and leave them feeling like they just discovered the best thing since sliced bread.
Why I love what I do.
Good copywriting connects with customers on an emotional level. It helps them see themselves in your brand, and imagine themselves living happily ever after with your product or service.
Why Me?
You can trust that I'm not putting my name on anything that I'm not proud of, because let’s face it, there’s not that many Melat’s out there.
Where words come to play.
Canva Pro makes me feel like a professional graphic designer.
Please humor me.
Background:
This client hired me to be their one-woman marketing team. This is to be expected when you’re a start-up that has a ton to do and no time to do it.
They were looking for some quick and dirty social ads to get brand awareness. And that’s exactly what I delivered.
I made sure they had eye-catching ads, with my signature twist—a little bit of humor, a little bit of style, and a whole lot of personality.
And voilĂ ! These social ads shined through in the (social media) sea of mediocrity.
I write blogs that stick in your reader’s mind.
A good blog gets shared more than a user’s Facebook data.
Background:
It's always fun to work with a client who wants to push the envelope. Their brand is all about being real and relatable, so the tone of their blogs needed to reflect that.
This project was a chance for me to flex my creative muscles in terms of writing style and tone—and I had a blast!
Pitch decks and punchlines are my jam.
Words, humor, and viral internet memes are my love language.
Background:
A popular podcaster put out a desperate plea searching for someone to help them launch a merch store from the ground up. In this pitch, I cussed a lot, used a lot of memes, and a lot of internet references—and it worked!
This is a shortened copy of the foul-mouthed, completely chaotic, stab-in-the-dark pitch deck that got me hired.
I'll help you hijack your audience's heart.
Copywriting
Social & Search Ads
Social Media Copy
Direct Mail Copy
Value Proposition
Website copy
Blog posts
Email campaigns
Showcase Expertise
Case studies
Infographics
Video Scripts
Lead Generation
Guides
Webinars
White papers
Data Collection
Polls
Quizzes
Survey
SEO Optimization
Content optimization
Keyword research
Audience research
